The "Don´t Be Evil" Tool

Tuesday, January 24, 2012 Etiquetas: , ,

Soon Goole will release the "Search Plus your World" "thing" in any language (for now only in .com), that consist in integrating social in your search results. For ex. if you search for "movies" it will give more relevant results for users (showing or hiding personal results if you want...).

But what it really does is giving more relevance to Google + profiles and NOT the most relevant for that particulary search.
This Tool (yes it's safe and very easy to install ) will give you more relevant and updated content search focusing on user. What it means is if you have a Twitter account that have more updates than a Google + profile, is that account that will prevail). The companies behind the tool (Facebook, Twitter, MySpace)want to show that it really can be possible a better and more accurate content.
Goole must do what we expect it to do, relevant, accurate, and updated content not injecting Google + pages as the most relevant.
Google + can be a great product, but Google must give him a "fair trial"

Backstabbing of Google

Sunday, January 15, 2012 Etiquetas: ,

Here's a thing, Google policy "do no evil" is...not so good.
Mocality, a reputable Business Directory in Kenya, has a different prespective about Google.
When Goolge launch in September the Getting Kenyan Business Online (GKBO), Mocality saw it like a competitive challenge, and hope a "clean" competitor.
Since that time Mocality start to receive odd calls from costumers asking to help on the site (thing not supported by Mocality).
After further analysis, they discovered that Google was contacting costumers from the Business Directory and sayind thad Mocality was working in collaboratin with Google and helping them (not so true...) and Mocality was "under" Google. They even charge 200$ for listings! Here's a snick pick of the calls (it's confused so here's a translation from another call captured).
Is this the procedure from a Big Company like Google to get in the market? Is this the first time that occured?
Google already sorryed for the act, and will investigate the subject, but is this enough? If Mocality doesn't investigate they will stop? Can read all story in this blog.
What would you thinking???

Google + mais integrado no motor de busca

Saturday, January 14, 2012 Etiquetas: ,

Cada vez mais a google tem integrado as suas aplicações no motor de busca e com o google + não é exceção.
O que vai mudar então? Segundo o Google a pesquisa ficará mais integrada com os seus círculos, mostrando, por exemplo, as fotos que seus amigos compartilham no Picasa e também os posts que são colocados no Google+.
Outra coisa que muda é a pesquisa de pessoas, agora quando você pesquisar por alguém o Google mostrará perfis do Plus permitindo também que essa pessoa seja adicionada ao circulo.