Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts

Google Encrypted Search - HTTPS

Wednesday, March 7, 2012 Etiquetas: , ,

Soon Google will launch encryption (SSL) in local domains (google.pt, google.es, google.com.br, etc..).
Despite this safety, is only active when we are within our Google account, this will lead to more confidence, more privacy and security in the searches.
All this security is welcome, at a time when Google starts giving more relevance and privacy to the user and group of people in your network (Google +) and since he is often not aware of a variety of network web attacks, identity theft or fraudulent use.
But for a marketer, does he have some kind og advantage will with all this security? Although there are alternatives to Google Analytics, this is still a very useful tool for managing a site.
Some time ago, Google reported that it will not provide information about the keywords that brought a user to visit a particular site, now supports with encryption SSL (https), but all this security can be "manipulated". Beiing an advertiser you will still have all the keywords available. The question remains: What is the difference in the protection of search among a normal user and an advertiser? Well ... they pay... simple.
Google indicated that the impact will be less with this change so that the keywords must appear to those not logged in by Gmail, but with the integration of all Google services, the advantages that the user have being logged in, this number will grow exponentially. It is not yet known whether this change will affect Google Analytics Premium.
With this policy, Google is becoming not only more secure and safer but is giving a competitive advantage in PPC segment.
For now we can always count on the top of the main words in Webmaster Tools and Bing, who has not followed in the footsteps of Google.
We may draw the conclusion that Google will distinguish even more between user and advertisers.

New privacy policy on Google SEO

Sunday, February 5, 2012 Etiquetas: , , , ,

In March 1º Google will implement the new policy. This consists in the integration of all google products that will be more accurate, more personalized and much more user oriented.
This step was made for the interest of user, and try to find what is more relevant for then (rumors saying that they will actualy tell you if you'r late for work based on you location and your calendar...).
Since all the Google products will be seen as one, your searches in Google will reflect the searches on youtube. So if you search for [jaguar] on Google the results are basicaly the same as if you search [jaguar] on you tube. All this happend if you'r logged on your Google account.
Does this affect SEO? Well, for my point of view...yes.
First, we must not be logged on for our results be more precise and don't "mining" the SERP's.
Second, user's don't tend to refine refine searches very much, they usualy stick to what firts pages gets, so more useful pages (and with a good optimization) may be left behind.
Third, when you search for some restaurante you can get information from a friend ( Goolge +) first and not the actual restaurante.
Most of the personalized content are here since 2005, now they introduce (Google +) on it and make you one giant client for them to study.
One other aspect is the "remarketing" of ADS. Goole can advertise you even when you'r in a non-Google website and not log on. This isn't based on what you search for but with a anonymous cookie tagged on an advertising site.
So, what does it mean?. If i search [buy car] in Google, you can start to see more Ads related to your search even if you'r not on a Google site but sites that carry Google Ads.
Finding the "opt-out" for this is no easy task but you can find it here.


There's a disable button too for Google + for them not to take relevance on your searches here.

Although remarketing has nothing to do with privacy policy. Even if you never create a google account retargeting happends through anonymous cookies.
So, if you don't bother with none of that, you will see more and more friends on search results...or simply.."unfriend" them.

The "Don´t Be Evil" Tool

Tuesday, January 24, 2012 Etiquetas: , ,

Soon Goole will release the "Search Plus your World" "thing" in any language (for now only in .com), that consist in integrating social in your search results. For ex. if you search for "movies" it will give more relevant results for users (showing or hiding personal results if you want...).

But what it really does is giving more relevance to Google + profiles and NOT the most relevant for that particulary search.
This Tool (yes it's safe and very easy to install ) will give you more relevant and updated content search focusing on user. What it means is if you have a Twitter account that have more updates than a Google + profile, is that account that will prevail). The companies behind the tool (Facebook, Twitter, MySpace)want to show that it really can be possible a better and more accurate content.
Goole must do what we expect it to do, relevant, accurate, and updated content not injecting Google + pages as the most relevant.
Google + can be a great product, but Google must give him a "fair trial"

Backstabbing of Google

Sunday, January 15, 2012 Etiquetas: ,

Here's a thing, Google policy "do no evil" is...not so good.
Mocality, a reputable Business Directory in Kenya, has a different prespective about Google.
When Goolge launch in September the Getting Kenyan Business Online (GKBO), Mocality saw it like a competitive challenge, and hope a "clean" competitor.
Since that time Mocality start to receive odd calls from costumers asking to help on the site (thing not supported by Mocality).
After further analysis, they discovered that Google was contacting costumers from the Business Directory and sayind thad Mocality was working in collaboratin with Google and helping them (not so true...) and Mocality was "under" Google. They even charge 200$ for listings! Here's a snick pick of the calls (it's confused so here's a translation from another call captured).
Is this the procedure from a Big Company like Google to get in the market? Is this the first time that occured?
Google already sorryed for the act, and will investigate the subject, but is this enough? If Mocality doesn't investigate they will stop? Can read all story in this blog.
What would you thinking???

Google + mais integrado no motor de busca

Saturday, January 14, 2012 Etiquetas: ,

Cada vez mais a google tem integrado as suas aplicações no motor de busca e com o google + não é exceção.
O que vai mudar então? Segundo o Google a pesquisa ficará mais integrada com os seus círculos, mostrando, por exemplo, as fotos que seus amigos compartilham no Picasa e também os posts que são colocados no Google+.
Outra coisa que muda é a pesquisa de pessoas, agora quando você pesquisar por alguém o Google mostrará perfis do Plus permitindo também que essa pessoa seja adicionada ao circulo.

And the Smartest Site on the Internet Is...

Wednesday, December 22, 2010 Etiquetas:


Google now lets you filter sites by "reading level."


The Internet used to be full of highbrow reading material, until broadband penetration exploded and everyone with a credit card managed to find his or her way onto the Web. Finding your way back to the rarefied air that used to suffuse the 'net can be a slog, so Google has a new way to help you out: You can now sort sites by reading level.
(For those of you following along at home, under Google's "advanced" search, simply switch on this option by hitting the dropdown next to "Reading level.")
The results are fascinating. Searching for any term, no matter how mundane, and then hitting the "advanced" link at the top strips away all the spam, random blogs and all the rest of the claptrap from the advertisers, hucksters and mouthbreathers.
This is only one of the varieties of elitism enabled by the new feature, which was created by statistically analyzing papers from Google Scholar and school teacher-rated Web pages that are then compared to all the other sites in Google's index.
As pioneered by Adrien Chen of Gawker, by far the most interesting application of the tool is its ability to rate the overall level of material on any given site, simply by dropping site: [domain.com] into the search box.
By this measure, the hallowed halls of the publication you're reading now fare pretty well:
Not quite as well as some sites that share our audience:
But certainly better than certain other, decidedly middlebrow, publications:
It's when you turn to the scientific journals that the competition really heats up:
And the battle between traditional and open access publishing models takes on a new dimension:
(Just for reference, Here's how MIT itself performs)
And, much as I'm loathe to admit it, the smartest site on the Internet is...
Meanwhile, excluding sites aimed at children, here's the dumbest: